However you look at it, your business' website is your shop window to the world. Always on and always open, your website works best when it tells your story, sells your skills and inspires action.
We're into our second season of Business Hacks. And in our freshest episode, Rhys Musson, Head of Brand Strategy at Z Energy, reveals how you can leverage one of your strongest assets to build credibility and win over new customers.
In our latest clip, discover:
Why it's vital you keep your ideal customers in mind
There's just one set of people your website should be talking to: your ideal customer. Learn why ignoring the rest can help unlock opportunity.
Why design and content are equally important
Customers want their problems solved. And although your sense of design may appeal, it's the clarity of your solutions that will really convince.
How to be clear on what you want your customers to do
There are many things a website can do. But it's what you want your visitors to do next that can really inspire action.